eCommerce
Check product analytics after performance changes
An anonymous debugging note about product grids that looked correct after caching while their product-list analytics data had gone missing.
Work notes ·
Home / Notes
Shane Rounce · Ace Media
Notes from the work
Things I have learnt while making websites easier to find, use and look after. Practical SEO, WordPress and eCommerce development, and a few useful lessons from the awkward bits.
Practical notes from my development and SEO work. Arranged by when the work happened; this collection was published on 6 October 2026.
18 notes · newest work first
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October 2026
September 2026
eCommerce
A simpler product configurator can be the better choice
What I learnt from moving configurable products back to a standard WooCommerce form while preserving existing choices and a route back.
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Content strategy
Keep, refresh or retire? Give old content a proper review
How I review older content using evidence per page, with clear choices and reversible actions instead of deleting everything before a date.
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Technical SEO
Robots.txt and noindex solve different problems
Why a crawl block can get in the way of removing a page from search, and how I check WordPress search visibility from the outside.
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Content strategy
Investigate what an orphan-page report actually found
An anonymous case note on checking actual routes into old content before calling it orphaned or deciding to remove it.
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Technical SEO
Tracking links are not automatically new pages
How I decide which URL variations deserve their own identity, and keep canonical links, navigation and sitemaps consistent.
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eCommerce
Put product documents beside the decision
How I brought public specifications and component information into a product configurator, while keeping a readable overview of the whole product.
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August 2026
Measurement
Put useful search data where editors already work
How I use page-level Search Console information to make editorial decisions clearer without turning the editor into another analytics dashboard.
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eCommerce
Show useful product options while people browse
An anonymous case note on showing selected variations in a product grid without overwhelming it or losing the customer’s choice when they open a product.
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July 2026
Technical SEO
A sitemap should tell the truth about your pages
Why I check sitemap entries, modification dates and their actual responses instead of treating a working XML page as the whole job.
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Technical SEO
Give structured data one clear owner
How I organise schema output so the page, author, publisher and specialist content describe one coherent thing.
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June 2026
Technical SEO
When a blank setting breaks your social previews
An anonymous debugging note on empty template values, disappearing social tags and testing beyond the homepage.
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Measurement
Your speed score and your visitors are measuring different things
How I separate lab tests, real-user field data and missing measurements when reviewing website performance.
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May 2026
WordPress development
An editor should explain what went wrong
An anonymous case note about dependent fields, stale selections and a WordPress editor that reported a failure before it had loaded its data.
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April 2026
eCommerce
Test the first add to basket from a fresh browser
Why I test the whole first-time shopping journey, from choosing a variation to finding the same item in the basket after a refresh.
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Technical SEO
Change URL structures without breaking the journey
The checks I make around archive URL changes: routing, redirects, tracking links, pagination and the links a site generates itself.
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eCommerce
Product options need useful loading states
What I learnt while loading product variations in smaller batches: keep the page useful, explain delays and make failure different from being out of stock.
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October 2025
Technical SEO
Give your page metadata one clear owner
Why I check who writes a page’s titles, social tags and structured data before adding another SEO plugin.
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Got something similar to untangle?
I help with SEO, from finding the problem to making the change. Tell me what you are trying to improve.
Email Shane