Content design
Write article excerpts that help readers choose
Use article summaries to explain relevance, with sensible automatic fallbacks and checks in their actual card layouts.
24 guides to explore
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Content strategy
Write a case study without inventing the results
Explain the problem, your contribution and the evidence you have, even when a project has no neat conversion statistic.
eCommerce
Write voucher emails people can actually use
Make voucher messages explain the code, value, expiry and use conditions, and check the complete redemption journey.
Design process
Turn design feedback into clear decisions
Review one decision at a time, connect comments to the brief and record what changed so feedback produces a coherent next version.
Content strategy
Turn community questions into useful guides
Use recurring questions to plan practical articles while preserving context, credit and the distinction between evidence and opinion.
Website care
Test shop updates through complete customer tasks
Build a small, repeatable shop-update check around real purchases, expected results and safe test orders.
Design process
Simplify a design without losing its character
Identify the elements that carry the visual identity, then remove competing detail while checking that the design still feels distinctive.
eCommerce
Give shop notices a useful next step
Write and place basket and checkout notices so shoppers can understand the issue, recover and keep their choices.
Website usability
Review site search using the words customers use
Test internal search with practical visitor questions, useful result previews and recoverable empty results.
eCommerce
Make product galleries answer buying questions
Plan useful product views and inspect gallery controls, zoom and variation imagery across desktop and mobile.
Website usability
Write navigation labels that help people choose
Review navigation around visitor tasks, clear labels and dependable menus across different screen sizes.
Accessible design
Make motion optional without losing the message
Design a complete calm version of animated work so people can keep the information, controls and sense of progress without unnecessary movement.
Website usability
Make enquiry forms easy to finish and recover
A practical review of enquiry fields, instructions, errors and confirmation, including what happens when submission fails.
WordPress development
Make editor typography a dependable preview
Bring editor and public typography into agreement so writers can judge hierarchy, wrapping and emphasis without compensating by hand.
Content strategy
Label concept work and demonstrations clearly
Show experimental work confidently while making its status, fictional material and relationship to real client work clear.
Content design
Give your homepage news feed a specific job
Choose homepage feed size and content deliberately, with a clear route into the full archive and useful empty states.
Website usability
Size your homepage cover around the message
Balance headline, imagery and the next useful action when reviewing homepage cover heights on real screens.
Community
Give new community members a clear first action
Plan the welcome after sign-up so people understand where they are, what they can contribute and what happens next.
eCommerce
Make free-gift thresholds clear before checkout
Define eligible spend and explain gift qualification consistently as customers change their baskets.
eCommerce
Explain delivery before somebody starts checkout
Make delivery areas, estimates and calculation requirements understandable before asking a customer to complete checkout.
Content strategy
Choose portfolio projects that prove your services
Build a service portfolio around distinct problems and contributions rather than a long list of similar project thumbnails.
Website usability
Choose deliberately when a link opens a new tab
Decide link behaviour from the user journey, signal unusual changes and test how people return to their original task.
Website usability
Let your content choose the responsive breakpoints
Find responsive layout changes by watching real content become crowded, with checks for zoom, long labels and intermediate widths.
Website usability
Make article grids behave while images load
Choose dependable card layouts and test delayed or missing images so an article grid stays readable during loading.
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I help with website development, with practical advice and hands-on work. Tell me what you are trying to improve.
Email Shane