Analytics

Practical advice about analytics, with checks you can apply to your own website.

Practical advice drawn from real projects. Dates group the experience behind each guide; publication dates are shown separately.

2 guides · most recent experience first

October 2026

eCommerce

Compare fresh and cached product pages, check missing or duplicate events and confirm what reaches your analytics reports.

Based on work from 2 October 2026

Measurement

A visible consent banner does not prove that the right analytics events fired. Check the loading order, consent state and first visit together.

Based on work from 6 January 2026

I help with SEO, from finding the problem to making the change. Tell me what you are trying to improve.