Measurement
How to check whether a content refresh helped
Save a useful baseline, verify the changed page and compare fair follow-up periods without treating every traffic increase as proof your edit caused it.
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Content strategy
Content decay: how to diagnose and fix falling SEO traffic
Diagnose content decay with fair comparisons, clear evidence and sensible review decisions. Includes a worked example, decision table and free CSV worksheet.
Measurement
Compare seasonal search performance at the right point in the year
Compare seasonal content using complete periods, event-relative dates and wider demand, so a normal quiet spell does not become a false SEO alarm.
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