Content strategy
Keep, refresh or retire? Give old content a proper review
How I review older content using evidence per page, with clear choices and reversible actions instead of deleting everything before a date.
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Shane Rounce · Ace Media
Practical content strategy notes from my own work, with the reasoning and checks behind the changes.
Practical notes from my development and SEO work. Arranged by when the work happened; this collection was published on 6 October 2026.
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Content strategy
How I review older content using evidence per page, with clear choices and reversible actions instead of deleting everything before a date.
Work notes ·
Content strategy
An anonymous case note on checking actual routes into old content before calling it orphaned or deciding to remove it.
Work notes ·
I help with SEO, from finding the problem to making the change. Tell me what you are trying to improve.
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