Content strategy
Keep, refresh or retire? Give old content a proper review
How I review older content using evidence per page, with clear choices and reversible actions instead of deleting everything before a date.
Work notes ·
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September 2026
Content strategy
Investigate what an orphan-page report actually found
An anonymous case note on checking actual routes into old content before calling it orphaned or deciding to remove it.
Work notes ·
August 2026
Measurement
Put useful search data where editors already work
How I use page-level Search Console information to make editorial decisions clearer without turning the editor into another analytics dashboard.
Work notes ·
June 2026
Measurement
Your speed score and your visitors are measuring different things
How I separate lab tests, real-user field data and missing measurements when reviewing website performance.
Work notes ·
Got something similar to untangle?
I help with SEO, from finding the problem to making the change. Tell me what you are trying to improve.
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