Content strategy
Keep, refresh or retire? Give old content a proper review
How I review older content using evidence per page, with clear choices and reversible actions instead of deleting everything before a date.
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September 2026
Technical SEO
Robots.txt and noindex solve different problems
Why a crawl block can get in the way of removing a page from search, and how I check WordPress search visibility from the outside.
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August 2026
Measurement
Put useful search data where editors already work
How I use page-level Search Console information to make editorial decisions clearer without turning the editor into another analytics dashboard.
Work notes ·
July 2026
Technical SEO
A sitemap should tell the truth about your pages
Why I check sitemap entries, modification dates and their actual responses instead of treating a working XML page as the whole job.
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Technical SEO
Give structured data one clear owner
How I organise schema output so the page, author, publisher and specialist content describe one coherent thing.
Work notes ·
June 2026
Technical SEO
When a blank setting breaks your social previews
An anonymous debugging note on empty template values, disappearing social tags and testing beyond the homepage.
Work notes ·
May 2026
WordPress development
An editor should explain what went wrong
An anonymous case note about dependent fields, stale selections and a WordPress editor that reported a failure before it had loaded its data.
Work notes ·
April 2026
Technical SEO
Change URL structures without breaking the journey
The checks I make around archive URL changes: routing, redirects, tracking links, pagination and the links a site generates itself.
Work notes ·
October 2025
Technical SEO
Give your page metadata one clear owner
Why I check who writes a page’s titles, social tags and structured data before adding another SEO plugin.
Work notes ·
Got something similar to untangle?
I help with SEO, from finding the problem to making the change. Tell me what you are trying to improve.
Email Shane