Design that works as hard as you do
I’m Shane Rounce, a Sheffield web designer and full-stack developer with over 20 years’ experience. Every site I build is designed around your customers and your goals: clear structure, fast load times, and a look that reflects your brand rather than a recycled template.
Because I design and develop, there’s no handoff gap. What we sketch is what gets built, pixel-accurate, responsive, and tuned for real devices.
Make the important journeys easier
A good-looking page needs to explain what you offer and help somebody take the next step. I work through the content, navigation and enquiry journey together, so the design has a clear job on every screen.
A clearer first impression
Give the homepage a useful order: who you help, what you do, evidence of your work and an obvious next step.
A site that fits your content
Build layouts around real headings, photographs and service descriptions, including the awkward lengths that tidy mock-ups can hide.
Enquiries that are easier to finish
Make contact details, form labels and recovery messages easy to find and use on a phone.
What’s included
Every web design project covers the essentials that make a site perform:
- Mobile-first responsive designLooks and works beautifully on phones, tablets and desktops.
- Bespoke, on-brand UIDesigned for your brand, not dropped into a stock theme.
- Performance built inCore Web Vitals, lazy loading and lean code for fast pages.
- Accessibility & SEO foundationsSemantic markup, structured data and sensible metadata from day one.
- Content managementEasy-to-edit WordPress so you can update the site yourself.
- Ongoing supportCare plans available to keep everything fast, secure and current.
How a project runs
A clear, low-friction process from first chat to launch:
- DiscoveryWe talk through your goals, audience, content and any sites you admire.
- DesignWireframes then a designed direction, refined together before a line of code.
- BuildHand-coded, responsive development on a staging site you can review.
- Launch & aftercareTesting, go-live, and optional care plans for the long term.
Selected web design work
A few recent sites, live and in the wild:
- Paddy Power NewsHigh-traffic betting-news platform: full-stack development, custom WordPress plugins and AWS infrastructure at scale.
- IEG EMEABespoke WordPress theme and cross-network data syncing for a global waste-container brand.
- The Football PhysioWebsite for a football physiotherapy brand.
- London Football SceneBranding and website for a football media brand.
- William UnicycleBranding and website for William Unicycle.
A clear scope and handover
What you receive
- An agreed page structure and visual direction, using your real content.
- Responsive layouts with reusable patterns for the pages you need to maintain.
- A reviewed staging site, agreed launch checks and a practical editing handover.
Useful things to send me
Send your existing URL, the main action you want visitors to take and any content or branding you already have. If the brief is still taking shape, start with the problem you want the website to solve.
Discuss your projectFrequently asked questions
How much does a website cost?
Every project is scoped individually depending on features and complexity. Send a brief to [email protected] for a tailored quote.
Do you design mobile-first?
Yes. Every site is designed mobile-first and tested across phones, tablets and desktops so it performs everywhere.
Will I be able to edit the site myself?
Yes. Most sites are built on WordPress with a clean, easy editing experience so you can manage content without touching code.
Do I need all my content ready before we start?
An outline and a few realistic examples are enough for an initial discussion. We agree who supplies the remaining copy and images, and when they are needed, before final layouts are signed off.
Practical guides for your project
Useful checks and examples to help you plan the work and understand the decisions.
- Website usability
Write navigation labels that help people choose
Review navigation around visitor tasks, clear labels and dependable menus across different screen sizes.
Read the guide - Website usability
Size your homepage cover around the message
Balance headline, imagery and the next useful action when reviewing homepage cover heights on real screens.
Read the guide - Website usability
Make enquiry forms easy to finish and recover
A practical review of enquiry fields, instructions, errors and confirmation, including what happens when submission fails.
Read the guide
Related services
Design needs a dependable launch
I plan the site with the people using it in mind, then make sure the finished work has a sensible home. AceMedia Host handles managed hosting, performance and the technical handover, so the design does not stop being useful after launch.
Let’s work together
Got a project in mind, a new website, a rebuild, an online shop, cloud hosting, branding or SEO for your Sheffield or UK business? I’d love to hear about it. Drop me a line at [email protected], or find me on socials.