eCommerce
Test the first add to basket from a fresh browser
Why I test the whole first-time shopping journey, from choosing a variation to finding the same item in the basket after a refresh.
Work notes ·
Home / Notes / April 2026 work notes
Shane Rounce · Ace Media
April 2026 work notes
Browse the lessons from April 2026. Each article explains the problem, the reasoning and the checks that helped.
Practical notes from my development and SEO work. Arranged by when the work happened; this collection was published on 6 October 2026.
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April 2026
Technical SEO
Change URL structures without breaking the journey
The checks I make around archive URL changes: routing, redirects, tracking links, pagination and the links a site generates itself.
Work notes ·
eCommerce
Product options need useful loading states
What I learnt while loading product variations in smaller batches: keep the page useful, explain delays and make failure different from being out of stock.
Work notes ·
Got something similar to untangle?
I help with SEO, from finding the problem to making the change. Tell me what you are trying to improve.
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