Design decisions grounded in how people actually behave
Good UX turns visitors into customers. I design clear, intuitive journeys, backed by structure and usability thinking rather than guesswork, so people find what they need and take the action you want.
Because I also build, my UX is always feasible: what I design gets developed faithfully, with the micro-interactions and polish that make an interface feel considered.
UX services
- Information architectureClear structure and navigation mapped to user goals.
- Wireframing & prototypingTestable layouts before build, so we get it right early.
- Interaction designConsidered states, motion and micro-interactions.
- Usability improvementsAudits and fixes that lift conversion and reduce friction.
- AccessibilityInclusive design that works for everyone, and helps SEO.
- Conversion focusJourneys designed to turn interest into enquiries and sales.
Frequently asked questions
What’s the difference between UX and UI?
UX is how a product works and feels to use; UI is how it looks. I handle both, designing experiences that are as usable as they are attractive.
Can you audit my existing site’s UX?
Yes. A UX/usability audit identifies friction and quick wins, whether or not you rebuild.
Do you design for accessibility?
Yes. Accessible, inclusive design is built into my process and also strengthens SEO.
Related services
Let’s work together
Got a project in mind, a new website, a rebuild, an online shop, cloud hosting, branding or SEO for your Sheffield or UK business? I’d love to hear about it. Drop me a line at shane@acemedia.ninja, or find me on socials.