Design decisions grounded in how people actually behave
Good UX turns visitors into customers. I design clear, intuitive journeys, backed by structure and usability thinking rather than guesswork, so people find what they need and take the action you want.
Because I also build, my UX is always feasible: what I design gets developed faithfully, with the micro-interactions and polish that make an interface feel considered.
Find the point where the journey becomes difficult
A useful UX review follows a real task from beginning to end. I look at what people need to understand, the choices they have to make and how the interface helps them recover when something goes wrong.
Clarify navigation and choices
Use labels and page structure that reflect the visitor’s task, rather than requiring them to understand your internal organisation.
Improve forms and feedback
Make requirements visible, preserve useful input and give people an understandable next step after an error.
Cover the states between screens
Design loading, empty and unavailable states as part of the experience, including keyboard and narrow-screen use.
UX services
- Information architectureClear structure and navigation mapped to user goals.
- Wireframing & prototypingTestable layouts before build, so we get it right early.
- Interaction designConsidered states, motion and micro-interactions.
- Usability improvementsAudits and fixes that lift conversion and reduce friction.
- AccessibilityInclusive design that works for everyone, and helps SEO.
- Conversion focusJourneys designed to turn interest into enquiries and sales.
A clear scope and handover
What you receive
- A task-based review or an agreed set of user journeys for a new design.
- Prioritised findings, wireframes or prototypes appropriate to the project.
- Clear behaviour and acceptance notes to support implementation and checking.
Useful things to send me
Tell me which task people struggle with and what a successful visit should achieve. Useful evidence includes support questions, abandoned forms and examples from your team’s day-to-day experience.
Discuss your projectFrequently asked questions
What’s the difference between UX and UI?
UX is how a product works and feels to use; UI is how it looks. I handle both, designing experiences that are as usable as they are attractive.
Can you audit my existing site’s UX?
Yes. A UX/usability audit identifies friction and quick wins, whether or not you rebuild.
Do you design for accessibility?
Yes. Accessible, inclusive design is built into my process and also strengthens SEO.
Can you work with our existing developer?
Yes. The handover can include layouts, interaction states and acceptance notes for your developer. We agree who implements the changes and how the finished behaviour will be reviewed.
Practical guides for your project
Useful checks and examples to help you plan the work and understand the decisions.
- Website usability
Make enquiry forms easy to finish and recover
A practical review of enquiry fields, instructions, errors and confirmation, including what happens when submission fails.
Read the guide - Website usability
Write navigation labels that help people choose
Review navigation around visitor tasks, clear labels and dependable menus across different screen sizes.
Read the guide - eCommerce
Product options need useful loading states
Keep product options useful while they load: limit requests, explain failures and make selection states clear to the customer.
Read the guide
Related services
Experience includes the wait
I look at the journey, not just the screen. If a slow page, unreliable form or awkward checkout is the real obstacle, I can pair UX work with hosting and performance changes that address the cause.
Let’s work together
Got a project in mind, a new website, a rebuild, an online shop, cloud hosting, branding or SEO for your Sheffield or UK business? I’d love to hear about it. Drop me a line at [email protected], or find me on socials.