Overview
Egbert Taylor is an established manufacturer with a serious product range and more than one brand to look after, so this is not a single website. It is a WordPress multisite network: one shared platform that powers several brand sites, each with its own identity, while sharing data and tooling behind the scenes. It already runs both Egbert Taylor and IEG EMEA, and it is built to take on more brands as they come.
I built a bespoke block theme backed by a suite of my own plugins, from carousels and creative effects to caching, image optimisation and SEO, and set it up as a network so a new brand can be added without starting from scratch. It has grown into one of my larger builds, evolved steadily over several years and hundreds of releases, and it is still expanding as further brands come on board.
What I did
- Multisite networkOne WordPress network powering several brand sites, including Egbert Taylor and IEG EMEA, and ready for more.
- Bespoke block themeA custom block theme, flexible enough to give each brand in the network its own identity.
- Product catalogueClear presentation of the container and bin-lid ranges across the brands.
- Cross-network data syncingShared content and data kept in step across the sites in the network.
- Custom plugin suiteMy own plugins for carousels, creative effects, customer engagement and more.
- PerformanceEdge-grade Redis caching and image optimisation to keep every site fast.
- SEO and content managementBuilt-in SEO tooling and easy editing for the team, across all the sites.
Related services
Fancy something similar?
If you need a bespoke website, an online shop, cloud hosting or SEO for your business, I would love to hear about it. Drop me a line at shane@acemedia.ninja, or find me on socials.